When putting on makeup, what do you think about? Maybe you think about how the look you will create will complement your outfit, or perhaps you want to play up a feature that channels the season. But with LUSH’s new Emotional Brilliance makeup collection its more than just matching and playing up features, creating a makeup look is about channeling the inner self.
Creators of LUSH’s line Rowena Bird with colour psychologist Lady Kennedy and Strategic Behavioural Therapist to devise the concept of line. Each colour in the line is associated with a word that channels a quality of one’s inner self when chosen at the colour wheel. Users of the line choose colours based on how they are feeling, reaching deep inside after doing a colour reading that shows their current state of mind.
I paid a visit to Square One’s LUSH story to experience the line first hand.
LUSH’s David Owen (pictured below) allowed me to experience the colour reading first hand:
Now you may ask yourself what is a colour reading? Well that’s what these two are doing here. You get a personal consultation with a LUSH consultant who asks you to sit at the LUSH colour wheel, which is a wooden wheel that feature the line’s complete colour variety; and drain out your mind of everything, close your eyes and concentrate solely on how you are feeling just that moment.
The attendant spins the colour wheel for you (seen below) and when it stops spinning you open your eyes and select the three colours you are drawn to most. I was drawn to these three, a bright green, a deep maroon and an iridescent bronze:
The first colour you pick represents your strength, since I chose the green also called “Healthy” I was told my lifestyle is healthy in terms of taking care of myself and the strong personal relationships I have in my life, which is something others admire in me.
The second colour representative of something one needs to grasp on to and is a subconscious need was “Confidence.” David mentioned that it doesn’t mean I am not confident, but that its something I need to work on fully embodying to realise my full potential with all the changes in my life at the moment, quite insightful.
Finally, the third colour is the quality in yourself you need to channel in order to fully embody your subconscious need to put one’s best sense of self forward. My third colour was called “Happiness,” so to show through my full confident self I need to channel my happiness. Based on how I was feeling that particular day and all of the life changes I am going through now in my personal and professional life the reading was right on the mark.
But most of all the line also looks good when put on, the picture above with myself and David shows me wearing “Healthy” as liner on my eyes and ”Happiness” on my cheeks, on my lips I played around with a refresh summer fushcia called “Believe.”
The collection’s concept is not the only thing that makes it special, since its created by LUSH, Emotional Brilliance is 100% Vegan line, great for those who make conscientious choices with their makeup. Plus the line’s packaging is environmentally friendly with each colour being encased in a glass bottle, one of the most enviro-friendly materials. Finally the tops that hold the applicators are made of recycled LUSH containers from the makeup line’s recycling program (for every 5 empty LUSH pots you bring into the store you get a free product).
Finally when I applied the makeup the applicators were very simple to use and precise (I’m not the best with liquid liner and I didn’t struggle here). The pigments encourage you to play around with colour as they are easily blendable and are infused with ingredients that make your skin healthier including the essential oil Jojoba, candelita wax and rose wax, both natural botanical extracts from plants. In my opinion what isn’t there to like about this line, it’s so much fun to wear and a great experience as you get a window into your inner thoughts of the day.
Here’s the refreshing look I created at home with my three colours, beautiful shades! The lip colour is definitely one I love as bold lips are a personal favourite and although the brightness of the green seems daunting it looks quite stunning, but subtle when applied to the lips. Here “Happiness” was used as a shadow all over the lid.
Feeling like you want to have your own colour reading, check out the colour wheel on the Emotional Brilliance feature page on LUSH’s website!
Do you think you’d like to try the Emotional Brilliance line?